Editorial Backlinks: Why You Need Them (and How to Get Them)

As we’ve discussed before, there are three primary factors that determine your website’s search engine ranking: relevancy, authority, and popularity. Relevancy and popularity are fairly easy to understand. How close does your website match the query in question, and how many people visit your website on a monthly basis? If the answers are “very closely” and “a lot,” the odds are good that your site will rank well. However, there is one other ranking factor – authority – which plays a role, and this is determined largely by backlinks. Which begs the question (at least for SEO beginners)… What are…

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Marketing Plans, Campaigns & Initiatives, Oh My!

When it comes to marketing, there are many different ways that you can look at it. You can take the 30,000 ft. view or the ground level approach. Just as a general’s perspective of war will differ from a soldier’s, a CEO or even CMO will have a much different take on marketing than a manager or graphic designer – one is looking at the big picture while the other is in the trenches. Of course, this may seem self-evident for those who have been in the industry for ages. But what about new business owners? Or perhaps recent college…

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20th March 2017

Eliminating Cost Overages with UX Design

UX Design: An Introduction User Experience Design (also referred to as UX design or simply UXD), as the name implies, is the process of crafting an interaction between a human user and a product or service. In the world of digital marketing and software development, it often is focused around a simple yet fundamental goal: make sure that the interaction between human user and computer interface is pleasurable and effective. With UX design, we can figure out the best way to meet the needs of online users, and in the process, uncover what’s functional, efficient, and desirable to users. UXD…

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3rd March 2017

What Role Does Design Play in Marketing?

What role does design play in marketing? That is the question we set out to answer in this week’s episode of The Everyday Marketer. Why? Because it is a common topic of discussion amongst marketers, designers, and strategists. It is an age-old battle, in fact. Marketing vs design. Are they two sides of the same coin? Or are they separate? At EXERTUS, we believe that design plays a crucial role in branding, can complement your marketing efforts across the board, and often allows you to communicate more effectively with your target audience. In other words, design has a role to…

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24th February 2017

Why Do Your Marketing Efforts Fail?

It’s a question that many marketing directors, business owners, and product developers ask themselves. Why does marketing fail? After all, we’ve all experienced disappointment in our own marketing efforts. So the question naturally arises, what are some of the underlying causes that lead to such failures? Perhaps more fundamentally, are these efforts truly failures, or do you simply have unrealistic expectations? Are you confusing marketing with sales? Or perhaps your efforts are simply unfocused or intermittent? In this week’s episode of The Everyday Marketer, we discuss the subject that nobody dares broach: why does marketing fail?  

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