11th January 2017

Failed Marketing: Why Your Efforts Miss the Mark

Think back to your first experience with the gym. Whether it was a freshman weights class, prerequisite in college, or walking in with a clean towel and brand new sneakers to your first 24 Hour Fitness, we all struggled a bit. Many of us had seen some of the equipment before, maybe even tried some out, and probably had mixed emotions and levels of success. Now if we had a great coach, helpful friend, or were just a “natural” our experience was excellent and we likely continued on the fitness path. But if we had to go the solo route,…

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What to Expect in Web Design for 2017

Looking at what to expect for 2017, it’s not so much this uncanny prediction or Magic 8 Ball foretelling (reply hazy, try again), as it is a natural progression of the design trends we have seen in the past 2-3 years.  Combine that with current technological advances and you will find what will likely inspire future web design. A prime example of our industry following technological trends is flat design. Its ability to accommodate the growing mobile responsive trend that hit us years ago has shaped current design direction. Flat design has grown and evolved and companies like Apple and…

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13th December 2016

Happy Holidays and a Prosperous New Year!

The holidays is a time for reflection, thanks-giving, and looking forward. It is a time for taking stock of all that one has. In the spirit of the holidays, we want to take this opportunity to thank our clients and vendors from across the country and around the world for their continued support. Your trust and companionship means the world to us. Without you, what we do wouldn’t be possible; EXERTUS owes everything to people like you, and we want to thank you for it.   From everyone at EXERTUS, we wish you happy holidays and a prosperous New Year!…

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28th November 2016

Get the Most Out of Your Agency

At its best, a marketing agency can be a go-to resource for information, expertise, counsel, and a wide range of professional and specialized skills that your team may lack. An agency can be a partner that is always there for you, one who champions your interests and goals, and is always willing to go the extra mile to help. And in many scenarios, an agency can cost less in the long run than an in-house team of comparable or even smaller size. That is the promise and hope of a marketing agency.  Unfortunately, not all marketing agencies are created equal,…

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16th November 2016

The Three C’s of Copywriting

First impressions… We all know they exist. We can say, “No, I don’t judge by that,” but honestly we do. It’s human nature and despite our best efforts, it inevitably comes into play. Think about a job interview – how many times do we change our outfit (or go buy a new one), put on our best and most appropriate fragrance, and fix ourselves in the mirror until every hair is in place? Even if we know we are qualified and would be a huge benefit to the company, we still worry. We want to come across well because we…

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