20th March 2017

Eliminating Cost Overages with UX Design

UX Design: An Introduction User Experience Design (also referred to as UX design or simply UXD), as the name implies, is the process of crafting an interaction between a human user and a product or service. In the world of digital marketing and software development, it often is focused around a simple yet fundamental goal: make sure that the interaction between human user and computer interface is pleasurable and effective. With UX design, we can figure out the best way to meet the needs of online users, and in the process, uncover what’s functional, efficient, and desirable to users. UXD…

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3rd March 2017

What Role Does Design Play in Marketing?

What role does design play in marketing? That is the question we set out to answer in this week’s episode of The Everyday Marketer. Why? Because it is a common topic of discussion amongst marketers, designers, and strategists. It is an age-old battle, in fact. Marketing vs design. Are they two sides of the same coin? Or are they separate? At EXERTUS, we believe that design plays a crucial role in branding, can complement your marketing efforts across the board, and often allows you to communicate more effectively with your target audience. In other words, design has a role to…

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24th February 2017

Why Do Your Marketing Efforts Fail?

It’s a question that many marketing directors, business owners, and product developers ask themselves. Why does marketing fail? After all, we’ve all experienced disappointment in our own marketing efforts. So the question naturally arises, what are some of the underlying causes that lead to such failures? Perhaps more fundamentally, are these efforts truly failures, or do you simply have unrealistic expectations? Are you confusing marketing with sales? Or perhaps your efforts are simply unfocused or intermittent? In this week’s episode of The Everyday Marketer, we discuss the subject that nobody dares broach: why does marketing fail?  

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Ask EXERTUS… What is the Difference Between Marketing and Sales?

In what we hope will become a recurring series, with _Ask EXERTUS…_, we set out to answer some of the commonly asked questions (or commonly addressed topics) brought up by our clients and peers. In our first installment, we set out to answer the age-old question: What is the difference between marketing and sales? Below, we delve into the differences between marketing and sales to help you better understand how each fits into your organization. Answer: Yes, there is definitely a divide between the two. Though they’re often confused for each other, and in fact, many business owners make this…

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The Everyday Marketer – Episode 1: Why Video?

What does it mean to be an everyday marketer in today’s world? Join us in our new video series as we tackle this very question and more. We’re setting out to have a conversation on the topics, ideas, and concepts that matter most to individuals just like you. Why Video? When it came down to strategizing and looking at our content marketing plan going into 2017, it just kept staring us in the face. It felt more like a why not rather than a why? Yes video yields better search engine results, higher retention rates, stronger consumer attention and higher…

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