The Three Factors Determining Your Search Engine Rankings

Many businesses hoping to boost their search engine rankings will succumb to trends or try ill-advised shortcuts. It’s easy to understand why. Increasingly, businesses are operating and marketing in the digital realm, and being found online can be the difference between being highly profitable and failing to make it past the six-month mark. Unfortunately, companies that rely on these shortcuts for search engine position often find that either: They fail to achieve the results they’re hoping for because their motivations are misguided; or They experience temporary gains only to have their rankings plummet when Google updates its search algorithm (which…

Continue Reading 302 VIEWS

How to Hire an Entire Team for the Price of One Employee

One of the largest business expenses is payroll. While it’s true that employees can help businesses make profit, it’s equally true that they cost a lot of money. When one looks at the cost of bringing on a new employee – onboarding and training expenses, paying him or her a competitive salary, healthcare costs, paid vacation, and other ancillary benefits – it can be downright daunting. If you fill a new position, can you be certain that you’ll: Hiring someone in a full-time capacity may prove to be more harmful for your organization than beneficial. Make that money back in…

Continue Reading 216 VIEWS