Plugins Made Easy. Introducing EXERTUS Connect.

Increasingly, today’s digital environment is one in which even large corporate websites make use of off-the-shelf components. Custom platforms still exist, of course, but content management systems, third-party applications, plugins, and other digital integrations have democratized websites to a degree. When it comes to Web 2.0, there tends to be a digital solution for most problems. These apps and plugins provide proven benefits and may prevent the need for custom development, but they do pose their own unique set of hurdles. If you have any experience in digital marketing or website development – as a business owner, project manager, or…

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Code That Cuts Corners Doesn’t Cut It

When it comes to search engine optimization, there’s a popular and fairly well-worn saying that gets thrown around – content is king. And though this is generally true, it’s important to realize that the technical foundation of your website should not be ignored. Though a legacy domain with 20 years of history might be able to get away with some errors and mistakes, companies that are starting from scratch in today’s digital landscape need to ensure that they dot every “i” and cross every “t.” And to do this, the technical foundation must come first – content can be added…

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