Video Marketing Doesn’t Have to Be Out of Reach

Websites like YouTube and Vimeo make hosting videos online easier than ever. Businesses wishing to get into video marketing no longer have to burden themselves with proprietary players. There was a time when simply getting a video online seemed like an impossible task. That is no longer the case. No, the problem isn’t hosting videos online, the problem is making videos. Yes, iPhones and GoPros make recording video a breeze, but for businesses seeking to present a professional image, this avenue simply isn’t an option. The difference between a smartphone video and a professionally produced commercial is night and day.…

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Load Time Still Counts. Here’s How to Speed It Up.

As we’ve previously discussed, search engines tend to judge websites on a limited number of key criteria. If your website aligns with these criteria – which are more broad ideals than they are specific requirements – then you’re on the right track. Making a site that is relevant, authoritative, and popular is the best plan for long-term success. However, even established websites can struggle to move up a search engine results page (SERP). Why? Because though a site’s reputation is influenced by a limited number of key criteria, a nearly limitless number of individual factors come into play when determining…

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