27th April 2016

In the Ongoing Marketing Onslaught, Don’t Forget Existing Clients

At EXERTUS, we help businesses of all sizes reach their audience. However, we believe strongly that your focus shouldn’t be limited to new clientele. It is important to keep your existing clients’ needs in mind as well. Remember, a happy customer often turns into a returning customer. Accommodate their needs now, and you could turn a one-time sale into an ongoing relationship. But how? Put Your Clients First What does your business do to meet your clients’ needs? It isn’t enough to shout loudly through a bullhorn. You must make an active effort to fill a void in the marketplace…

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15th April 2016

Why You Should NOT Turn Down an SEO Audit

Put Your Pride Aside and Let the Experts Make You Shine Too many people in executive marketing positions feel that if they outsource their work, it somehow reflects on them poorly – it shows vulnerability or a lack of initiative. Never mind that executives in all industries rely on their employees to enact their plans. Never mind that a single person can only accomplish so much by him or herself. Never mind that executives are often selected for their roles within an organization based on their ability to lead, and not necessarily to execute. Rational or not, outsourcing tasks to…

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14th April 2016

“If You Build It, They Will Come”… Unfortunately, in Digital Marketing, this Isn’t Always True

“If you build it, they will come.” It is a misleading business solution in today’s digital marketing world. Often, businesses believe that by simply setting up “shop” in the digital space, visitors and revenue will come automatically. That merely having a digital presence is all that’s required for success. Unfortunately, this notion is not completely true. In the 1989 movie Field of Dreams, Ray, an Iowa farmer, is called upon to build a baseball diamond in place of his cornfields. An unknown voice tells the farmer, “If you build it, he will come.” Despite naysayers, doubt and financial obstacles, Ray…

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11th April 2016

Digital Psychology 101: Your Strategy Guide to the Digital Frontier – Part Four

In Part Three of The Digital Psychology Checklist for Website Redesigns, we discussed how marketing psychology can and should influence marketing strategy, including digital commerce, conversion strategy, and copywriting. In order to truly reach your customers, you must fully understand their motivations, needs, and wants. In Part Four, the final installment in our four-part series on digital psychology, we discuss user experience design and UX psychology – the study of human behavior in digital usability. UX Psychology As a user experience architect, I can tell you that users respond best when complex things are made simple. The question we’re trying to…

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6th April 2016

Digital Psychology 101: Your Strategy Guide to the Digital Frontier – Part Three

In Part Two of The Digital Psychology Checklist for Website Redesigns, we discussed the importance of design psychology and how it impacts brand association, recognition, and decision making. In Part Three, we touch upon marketing psychology, and the science of digital commerce, conversion strategy, and copywriting. Marketing Psychology Buying decisions are 20% logical and 80% emotional. Buying decisions are 20% logical and 80% emotional. These digital marketing psychology principles will help you make deeper emotional connections that are specifically designed to increase sales. Follow this checklist and determine for yourself how effective your company’s approach to marketing is. I’m leading…

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