28th November 2016

Get the Most Out of Your Agency

At its best, a marketing agency can be a go-to resource for information, expertise, counsel, and a wide range of professional and specialized skills that your team may lack. An agency can be a partner that is always there for you, one who champions your interests and goals, and is always willing to go the extra mile to help. And in many scenarios, an agency can cost less in the long run than an in-house team of comparable or even smaller size. That is the promise and hope of a marketing agency.  Unfortunately, not all marketing agencies are created equal,…

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16th November 2016

The Three C’s of Copywriting

First impressions… We all know they exist. We can say, “No, I don’t judge by that,” but honestly we do. It’s human nature and despite our best efforts, it inevitably comes into play. Think about a job interview – how many times do we change our outfit (or go buy a new one), put on our best and most appropriate fragrance, and fix ourselves in the mirror until every hair is in place? Even if we know we are qualified and would be a huge benefit to the company, we still worry. We want to come across well because we…

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8th November 2016

User Personas: Party Planning 101

Sometimes in life there are basic principles we understand and utilize daily, but forget (or refuse) to carry into the business world. Why is this? We interact with people in our personal lives…we interact with people in our professional lives. We aim to please, achieve goals, and create unique, fulfilling interactions in both, right? Case in point: How is this like real life? And is there a real life counterpart? There is.  It’s called party planning. What You Can Learn from Party Planning Let’s say your best friend’s birthday is rolling around and you want to throw a big bash.…

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