20th March 2017

Eliminating Cost Overages with UX Design

UX Design: An Introduction User Experience Design (also referred to as UX design or simply UXD), as the name implies, is the process of crafting an interaction between a human user and a product or service. In the world of digital marketing and software development, it often is focused around a simple yet fundamental goal: make sure that the interaction between human user and computer interface is pleasurable and effective. With UX design, we can figure out the best way to meet the needs of online users, and in the process, uncover what’s functional, efficient, and desirable to users. UXD…

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3rd March 2017

What Role Does Design Play in Marketing?

What role does design play in marketing? That is the question we set out to answer in this week’s episode of The Everyday Marketer. Why? Because it is a common topic of discussion amongst marketers, designers, and strategists. It is an age-old battle, in fact. Marketing vs design. Are they two sides of the same coin? Or are they separate? At EXERTUS, we believe that design plays a crucial role in branding, can complement your marketing efforts across the board, and often allows you to communicate more effectively with your target audience. In other words, design has a role to…

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