Editorial Backlinks: Why You Need Them (and How to Get Them)

As we’ve discussed before, there are three primary factors that determine your website’s search engine ranking: relevancy, authority, and popularity. Relevancy and popularity are fairly easy to understand. How close does your website match the query in question, and how many people visit your website on a monthly basis? If the answers are “very closely” and “a lot,” the odds are good that your site will rank well. However, there is one other ranking factor – authority – which plays a role, and this is determined largely by backlinks. Which begs the question (at least for SEO beginners)… What are…

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Marketing Plans, Campaigns & Initiatives, Oh My!

When it comes to marketing, there are many different ways that you can look at it. You can take the 30,000 ft. view or the ground level approach. Just as a general’s perspective of war will differ from a soldier’s, a CEO or even CMO will have a much different take on marketing than a manager or graphic designer – one is looking at the big picture while the other is in the trenches. Of course, this may seem self-evident for those who have been in the industry for ages. But what about new business owners? Or perhaps recent college…

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