The good thing about content marketing is that it can take on any scope that you see fit. Because it’s a long game, not a short game, there’s no real need to feel rushed. Something to consider when framing your attack plan is a good strategy. And every good blog strategy starts with these fundamental questions.
1. How often do I want to post?
If you are starting a new blog, you may consider the whole thing daunting. Try to commit to publishing one blog a week; if you have a website that you want to expand, consider committing to more than once a week. I know it’s scary, but you can do it! It doesn’t have to be a long post – a few short paragraphs. Ask people what they want to read or know. Visit Quora for ideas on what questions people may be asking. Make it simple!
2. What are the main topics discussed in my industry and how will I differentiate myself?
Pinpoint key topic areas that need improvement in your industry and build off them. Take a look at some blog posts within your industry that you like and then review the comments those blogs garner. Use the reader feedback to improve your own blog. You can also write about topics that are not being discussed (or which aren’t being given as much weight as they deserve), common misconceptions in your industry, and other tangential ideas.
3. Who is my ideal customer and what questions are they asking?
To implement a content marketing campaign, you should first set out to answer some of the fundamental questions concerning such an undertaking. This means you need to narrow in on your ideal customer avatar. The answer to the question “Who is my ideal customer?” will not be the same for Coca-Cola as it is for Tesla. What customers do you have now? Narrow in on who they are – what do they eat? What are their hobbies? How old are they? What type of lifestyle do they live? Look outside of your comfort zone if necessary in order to find your customers where they actually are. This will serve you well to get the attention of the people you want to reach.
4. Will I write it or hire someone to write it for me?
Most people don’t have time to write their own blog posts, or they are scared to write. If you can’t muster up the courage to do so, consider hiring a copywriter or agency to take on this task for you. This can save you time and money in the long run… not to mention all those sleepless nights asking yourself what you’re going to write next.
To learn more about content marketing services, contact EXERTUS today!