How Much Are You Willing to Lose When It Comes to Marketing?

I don’t know about you, but I love a good makeover. Whether it’s the head to toe beauty shocker that transforms a tired housewife into a hot mama, or the before and after reveal of a two month fixer upper, the intrigue of seeing what could be is exciting. My all-time favorite though…the weight loss challenges. They’ve finally said enough to their status quo lifestyle and are ready for a change at any cost. Watching their struggle and triumph tugs at my heartstrings, even to the point of some serious emotions! Not gonna lie, I’ve teared up at a final…

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2nd May 2016

Get Out of the Office. It’s Time for a Marketing Road Trip!

Who doesn’t love a good road trip?! Whether it’s going with your parents to visit grandma cross country, your first grown up trip with college roomies, or the long trek to meet your fiance’s extended family for the first time, they are always memorable. Laughing with your big brother, car dancing with your friends- c’mon everyone does it- or getting lost because you were daydreaming are all part of the fun.  We know what makes them great isn’t just the destination, but the journey to get there. And we get that. The journey. The conversations. The time. Someone once said…

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14th April 2016

“If You Build It, They Will Come”… Unfortunately, in Digital Marketing, this Isn’t Always True

“If you build it, they will come.” It is a misleading business solution in today’s digital marketing world. Often, businesses believe that by simply setting up “shop” in the digital space, visitors and revenue will come automatically. That merely having a digital presence is all that’s required for success. Unfortunately, this notion is not completely true. In the 1989 movie Field of Dreams, Ray, an Iowa farmer, is called upon to build a baseball diamond in place of his cornfields. An unknown voice tells the farmer, “If you build it, he will come.” Despite naysayers, doubt and financial obstacles, Ray…

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15th March 2016

The Website Audit: Maximizing Your Website’s Performance

Congratulations! After months of creative collaboration and hard work; a not-insignificant amount of blood, sweat, and tears; and hundreds of cups of coffee, your company’s new website has launched. The production team is relieved, the stakeholders are pleased, and the bleary-eyed developers can now garner some much needed rest. All is right with the world again. For now, at least. The Competition Begins The truth is your work is not done, far from it. The minute your website launched it entered an ongoing, ever-escalating competition with all other websites designed and deployed specifically for your user demographic. The arena is…

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2nd March 2016

How to Hire an Entire Team for the Price of One Employee – Part 2

In the hopes of filling their ranks with the best and brightest talent available, companies have consistently looked far and wide for the most cost-effective, qualified candidates. Outsourcing came and went. Near-sourcing turned out to be too good to be true, and sadly, job placement agencies often produce candidates who are under-qualified and over-priced. Add to this daunting task the vicious cycle of the economy and it’s no wonder companies struggle to keep their departments fully staffed. Thankfully, there is a solution. Cue EXERTUS We are trying to change the way businesses think about hiring. EXERTUS works with small and…

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