11th April 2016

Digital Psychology 101: Your Strategy Guide to the Digital Frontier – Part Four

In Part Three of The Digital Psychology Checklist for Website Redesigns, we discussed how marketing psychology can and should influence marketing strategy, including digital commerce, conversion strategy, and copywriting. In order to truly reach your customers, you must fully understand their motivations, needs, and wants. In Part Four, the final installment in our four-part series on digital psychology, we discuss user experience design and UX psychology – the study of human behavior in digital usability. UX Psychology As a user experience architect, I can tell you that users respond best when complex things are made simple. The question we’re trying to…

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6th April 2016

Digital Psychology 101: Your Strategy Guide to the Digital Frontier – Part Three

In Part Two of The Digital Psychology Checklist for Website Redesigns, we discussed the importance of design psychology and how it impacts brand association, recognition, and decision making. In Part Three, we touch upon marketing psychology, and the science of digital commerce, conversion strategy, and copywriting. Marketing Psychology Buying decisions are 20% logical and 80% emotional. Buying decisions are 20% logical and 80% emotional. These digital marketing psychology principles will help you make deeper emotional connections that are specifically designed to increase sales. Follow this checklist and determine for yourself how effective your company’s approach to marketing is. I’m leading…

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28th March 2016

Digital Psychology 101: Your Strategy Guide to the Digital Frontier – Part Two

In Part One of the Digital Psychology 101 strategy guide, we introduced the importance of taking psychology into account when designing a digital experience, as well as touched upon brand psychology, and how it can influence a buyer’s decision making. In Part Two, we touch upon design psychology, its effects on aesthetic design and layout, and how it can promote, influence, and even manipulate user decisions. Design Psychology 52% of customers won’t return to a store if they dislike the aesthetic. The same is true for your website. Even if you’re not designing the site yourself, you should evaluate your…

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17th March 2016

Digital Psychology 101: Your Strategy Guide to the Digital Frontier – Part One

Plenty of strategists, designers, psychologists, and UX analysts have written about the relationship and interplay between human psychology and a website’s influence over users. It seems that there are countless articles and infographics exclaiming “5 ways to improve your website using marketing psychology” or “How to use color theory for your online brand.” So in that sense, this article is nothing new in the broader scheme of things. No, what’s unique about this article is that we’re pooling all of the psychological triggers that should be considered as you rethink your website. And this relates to all aspects of a…

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