Editorial Backlinks: Why You Need Them (and How to Get Them)
As we’ve discussed before, there are three primary factors that determine your website’s search engine ranking: relevancy, authority, and popularity. Relevancy and popularity are fairly easy to understand. How close does your website match the query in question, and how many people visit your website on a monthly basis? If the answers are “very closely” and “a lot,” the odds are good that your site will rank well. However, there is one other ranking factor – authority – which plays a role, and this is determined largely by backlinks. Which begs the question (at least for SEO beginners)… What are…Continue Reading 1270 VIEWS
Marketing Plans, Campaigns & Initiatives, Oh My!
When it comes to marketing, there are many different ways that you can look at it. You can take the 30,000 ft. view or the ground level approach. Just as a general’s perspective of war will differ from a soldier’s, a CEO or even CMO will have a much different take on marketing than a manager or graphic designer – one is looking at the big picture while the other is in the trenches. Of course, this may seem self-evident for those who have been in the industry for ages. But what about new business owners? Or perhaps recent college…Continue Reading 732 VIEWS
Ask EXERTUS… What is the Difference Between Marketing and Sales?
In what we hope will become a recurring series, with _Ask EXERTUS…_, we set out to answer some of the commonly asked questions (or commonly addressed topics) brought up by our clients and peers. In our first installment, we set out to answer the age-old question: What is the difference between marketing and sales? Below, we delve into the differences between marketing and sales to help you better understand how each fits into your organization. Answer: Yes, there is definitely a divide between the two. Though they’re often confused for each other, and in fact, many business owners make this…Continue Reading 332 VIEWS
So What Is Marketing, Really?
What is marketing? It may seem like a silly question, especially coming from a marketing agency. But it’s a question that many marketing managers and business owners alike ask themselves. We know, because many of our own clients are unsure where to start or what to do when it comes to marketing. The simple answer, as is often the case, is the cut-and-dry one. Merriam-Webster defines marketing as: That is of course how most people in business see marketing. But is that the best answer? Simple and best are not always the same thing. That’s the conceptual idea of marketing.…Continue Reading 274 VIEWS
Happy Holidays and a Prosperous New Year!
The holidays is a time for reflection, thanks-giving, and looking forward. It is a time for taking stock of all that one has. In the spirit of the holidays, we want to take this opportunity to thank our clients and vendors from across the country and around the world for their continued support. Your trust and companionship means the world to us. Without you, what we do wouldn’t be possible; EXERTUS owes everything to people like you, and we want to thank you for it. From everyone at EXERTUS, we wish you happy holidays and a prosperous New Year!…Continue Reading 301 VIEWS