28th November 2016

Get the Most Out of Your Agency

At its best, a marketing agency can be a go-to resource for information, expertise, counsel, and a wide range of professional and specialized skills that your team may lack. An agency can be a partner that is always there for you, one who champions your interests and goals, and is always willing to go the extra mile to help. And in many scenarios, an agency can cost less in the long run than an in-house team of comparable or even smaller size. That is the promise and hope of a marketing agency.  Unfortunately, not all marketing agencies are created equal,…

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26th September 2016

Stay on Top: Scheduled Website Audits

What is a Website Audit? A website audit is a global health check of the integrity of your website and how it accomodates your organization’s digital marketing strategy. Harness the Power of Audits: Introduce a Schedule The Basics The Internet is in a constant state of change. Your website and overall digital strategy must evolve and keep current in order to compete. Without a regular status check, or audit, your organization’s strategy can fall victim to deprecated technologies and accumulate crippling amounts of technical debt. Why Schedule Audits? In order to maintain value from your website and digital strategy, it’s…

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Get AMP’d, Bro!

The AMP Project is an open-source initiative that promotes a future where content loads quickly and easily across a wide range of mobile devices. By creating mobile-optimized content, creators can have confidence that this content will load instantly everywhere and anywhere. That is the promise and goal of the Accelerated Mobile Pages (AMP) initiative. If you didn’t know about it until today, that’s okay. But you should know about it, as Google has search guidelines specifically for AMP pages. And when it comes to search engine optimization, Google knows a thing or two! Let’s learn more about AMP pages, and…

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How Do I Know if Content Marketing is Effective?

Content marketing is the foundation of most, if not all, digital marketing strategies. Website content, blog content, social media content, video content, viral content, and other digital content types provide the very mechanism by which companies promote their brand and product online. So it should come as little surprise that content marketing plays such an integral role in digital marketing campaigns. But how can you quantify the effectiveness of your content marketing initiatives? Is there a way to determine the value and reach of your content? The short answer is yes – with content marketing metrics. What are Content Marketing…

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23rd August 2016

The Dos and Don’ts of Search Engine Optimization

There seems to be no shortage of rules and regulations when it comes to search engine optimization. Not surprisingly, this is one of the reasons that so many companies outsource their SEO services. However, as we’ve discussed before, search engine optimization is based upon just three underlying factors: authority, relevancy, and popularity. Speaking broadly, if you create a website that is topical and authoritative, and which is built in accordance with widely accepted best practices, you can be confident that your website will find an audience – if not today, then at least down the road. But that’s the 30,000ft…

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