EXERTUS Opens First East Coast Office Location

EXERTUS is immensely proud to serve clients from around the world; though we are located in San Diego, California, our clients come from as far as France and Denmark. That being said, we love working with local businesses as well. It allows for a human touch that is hard to duplicate over the phone or via email. Thus, when it came time to expand into the East Coast market, it only made sense to open a new location. This not only allows EXERTUS to serve a whole new business market, but enables us to do so personally – with a…

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Your Guide to Inbound Marketing Success

Why Inbound Marketing Is Your Friend What is inbound marketing exactly? Well, it’s best understood when compared to outbound marketing (which is what most people think of when they think of advertising). In plain terms, outbound marketing is going to your customers. Inbound marketing, by comparison, is intended to help your customers come to you. Inbound marketing is the practice of creating content and undertaking initiatives to draw potential leads in. Often the goal is to accomplish this organically (i.e., at no cost to your business), but that doesn’t have to be the case. With digital channels now the norm,…

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11th May 2016

Why WordPress Enterprise Hosting Solutions Rule the Roost!

You may think that you know WordPress. But do you really? Did you know that some of the world’s most successful companies, from The New Yorker to Ford Motor Co. and Ebay, leverage WordPress platforms? Are you aware of the amazing results that are possible on WordPress? It’s easy to write off WordPress as “that CMS that some people use,” but the reality is that it is so much more than that. For many companies, WordPress enterprise hosting solutions are the most cost-effective and practical choice. WordPress is proven, reliable, infinitely adjustable, and user-friendly to boot. After all, it is…

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27th April 2016

In the Ongoing Marketing Onslaught, Don’t Forget Existing Clients

At EXERTUS, we help businesses of all sizes reach their audience. However, we believe strongly that your focus shouldn’t be limited to new clientele. It is important to keep your existing clients’ needs in mind as well. Remember, a happy customer often turns into a returning customer. Accommodate their needs now, and you could turn a one-time sale into an ongoing relationship. But how? Put Your Clients First What does your business do to meet your clients’ needs? It isn’t enough to shout loudly through a bullhorn. You must make an active effort to fill a void in the marketplace…

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8th February 2016

The 5 Biggest Mistakes Software Companies Make in Their First 5 Years

Starting a business is never easy. There are philosophical, global issues which must be dealt with (Who are we? What do we do? Why do we do it? What do we offer the market?) and practical issues that demand your attention (How do we cover payroll? How do we sell our products or services? How do we pay the rent?). Discovering the answers to the many questions which will be asked by you and your associates in the first year, two, or five of your business is part of the process – it’s simply something that every business owner must…

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