21st December 2015

TRIBUS Media is Now EXERTUS

Same Team, Same Commitment to Excellence, New Name We are excited to announce that in 2016 and beyond, TRIBUS Media will now be known as EXERTUS. Our valued clients can expect the same commitment to detail and excellence that we have strived for over the last year. Though our name is changing, our commitment to our clients, their goals, and their ideals is not. We look forward to providing exemplary service well into the future – simply under a new corporate identity; one that is more befitting our corporate culture. We invite you to read further to learn more. What’s…

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Is Hiring an Agency Right for Your Business?

It is a question that all businesses must ask themselves at some point in time: do we hire a full-time employee or do we outsource? And it’s a worthwhile question. The benefits of having an in-house resource are many, of course: he or she is readily available to complete tasks, has a standard schedule, and comes at a fixed cost. In other words, hiring a full-time employee provides a company with certain assurances. However, hiring an employee is not always feasible, nor always advised. The True Cost of a Full-time Employee Those fixed costs we alluded to? Industry wages, health…

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When it Comes to Digital Marketing, Content is King (With a Catch)

Far be it from me to proclaim that I’m the first person to make the assertion that “Content is King.” No, it’s a pretty tried-and-true mantra at this point. In fact, Bill Gates himself made the assertion 20 years ago. It’s all but accepted that in order for websites to have long-term success, they must continually publish content (or else face the possibility of becoming lost in the bottomless pit that is Page 5 or Page 20 of search engine results). The statement that “content is king” still holds true today, just as it did when Bill Gates made his…

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Video Marketing Doesn’t Have to Be Out of Reach

Websites like YouTube and Vimeo make hosting videos online easier than ever. Businesses wishing to get into video marketing no longer have to burden themselves with proprietary players. There was a time when simply getting a video online seemed like an impossible task. That is no longer the case. No, the problem isn’t hosting videos online, the problem is making videos. Yes, iPhones and GoPros make recording video a breeze, but for businesses seeking to present a professional image, this avenue simply isn’t an option. The difference between a smartphone video and a professionally produced commercial is night and day.…

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Load Time Still Counts. Here’s How to Speed It Up.

As we’ve previously discussed, search engines tend to judge websites on a limited number of key criteria. If your website aligns with these criteria – which are more broad ideals than they are specific requirements – then you’re on the right track. Making a site that is relevant, authoritative, and popular is the best plan for long-term success. However, even established websites can struggle to move up a search engine results page (SERP). Why? Because though a site’s reputation is influenced by a limited number of key criteria, a nearly limitless number of individual factors come into play when determining…

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