Code That Cuts Corners Doesn’t Cut It

When it comes to search engine optimization, there’s a popular and fairly well-worn saying that gets thrown around – content is king. And though this is generally true, it’s important to realize that the technical foundation of your website should not be ignored. Though a legacy domain with 20 years of history might be able to get away with some errors and mistakes, companies that are starting from scratch in today’s digital landscape need to ensure that they dot every “i” and cross every “t.” And to do this, the technical foundation must come first – content can be added…

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How to Hire an Entire Team for the Price of One Employee

One of the largest business expenses is payroll. While it’s true that employees can help businesses make profit, it’s equally true that they cost a lot of money. When one looks at the cost of bringing on a new employee – onboarding and training expenses, paying him or her a competitive salary, healthcare costs, paid vacation, and other ancillary benefits – it can be downright daunting. If you fill a new position, can you be certain that you’ll: Hiring someone in a full-time capacity may prove to be more harmful for your organization than beneficial. Make that money back in…

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Getting Down to Basics: The Cost of a Website

It’s inevitable — price plays a role in all aspects of business, including building a website. Sooner or later (usually sooner), the issue of cost will come up in your website development project. Whether you’re a small business owner or a marketing director tasked with implementing your company’s new website on-time and under budget, it’s important that you understand the different factors affecting website costs so you can choose wisely and go in with realistic expectations. It Starts with a Question… or Two Before any web development project can begin, some questions will have to be answered. No two websites…

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Is Your Website Mobile-friendly? It Should Be.

If anything should convince you that the era of the desktop website has long since passed, let it be Google’s new mobile-focused search algorithm. This new set of search rules, criteria, and metrics will reward sites that are mobile-friendly, and penalize those that aren’t. Of course, Google would never use the word “penalize” itself, but trust us: if your site isn’t mobile-friendly, it will be penalized. Perhaps significantly. Don’t let that happen! What You Can Expect This new search algorithm, in effect as of April 21, 2015, will have as much of an impact (if not more) as Google Panda,…

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