20th May 2015

The Magnificent 5

The Five Assessment Questions for Evaluating Branding and Website Design Let’s say you had a shop that sold gorgeous rose-gold watches that let you turn back time or fast forward through time. It sounds pretty amazing except for one thing: no one visits your shop. No one visits your shop because most people don’t even know it exists. The shop’s exterior isn’t appealing. It’s outdated and there’s no clear sign that identifies that you’re selling a time traveling device. In fact, there isn’t even a clear door to your shop, and once inside, it’s still hard to tell what the…

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