Ask EXERTUS… What is the Difference Between Marketing and Sales?

In what we hope will become a recurring series, with _Ask EXERTUS…_, we set out to answer some of the commonly asked questions (or commonly addressed topics) brought up by our clients and peers. In our first installment, we set out to answer the age-old question: What is the difference between marketing and sales? Below, we delve into the differences between marketing and sales to help you better understand how each fits into your organization. Answer: Yes, there is definitely a divide between the two. Though they’re often confused for each other, and in fact, many business owners make this…

Continue Reading 300 VIEWS