Revealing Your Marketing Budget Perspective

Let’s be honest, investments can be scary. If we can’t see tomorrow the money we put in today we can easily get worried. Waiting for the return for months, or even years, is difficult but rewarding…and who doesn’t like rewards?! It’s like buying a home and putting some work into it. You can choose to be simple and paint the walls a trendy new color and plant a few succulents, or spend the time and money to install solar panels, a walk-in closet or update the kitchen. Either will give you a new, improved look, but which one is going…

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2nd March 2016

How to Hire an Entire Team for the Price of One Employee – Part 2

In the hopes of filling their ranks with the best and brightest talent available, companies have consistently looked far and wide for the most cost-effective, qualified candidates. Outsourcing came and went. Near-sourcing turned out to be too good to be true, and sadly, job placement agencies often produce candidates who are under-qualified and over-priced. Add to this daunting task the vicious cycle of the economy and it’s no wonder companies struggle to keep their departments fully staffed. Thankfully, there is a solution. Cue EXERTUS We are trying to change the way businesses think about hiring. EXERTUS works with small and…

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Is Hiring an Agency Right for Your Business?

It is a question that all businesses must ask themselves at some point in time: do we hire a full-time employee or do we outsource? And it’s a worthwhile question. The benefits of having an in-house resource are many, of course: he or she is readily available to complete tasks, has a standard schedule, and comes at a fixed cost. In other words, hiring a full-time employee provides a company with certain assurances. However, hiring an employee is not always feasible, nor always advised. The True Cost of a Full-time Employee Those fixed costs we alluded to? Industry wages, health…

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Video Marketing Doesn’t Have to Be Out of Reach

Websites like YouTube and Vimeo make hosting videos online easier than ever. Businesses wishing to get into video marketing no longer have to burden themselves with proprietary players. There was a time when simply getting a video online seemed like an impossible task. That is no longer the case. No, the problem isn’t hosting videos online, the problem is making videos. Yes, iPhones and GoPros make recording video a breeze, but for businesses seeking to present a professional image, this avenue simply isn’t an option. The difference between a smartphone video and a professionally produced commercial is night and day.…

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Plugins Made Easy. Introducing EXERTUS Connect.

Increasingly, today’s digital environment is one in which even large corporate websites make use of off-the-shelf components. Custom platforms still exist, of course, but content management systems, third-party applications, plugins, and other digital integrations have democratized websites to a degree. When it comes to Web 2.0, there tends to be a digital solution for most problems. These apps and plugins provide proven benefits and may prevent the need for custom development, but they do pose their own unique set of hurdles. If you have any experience in digital marketing or website development – as a business owner, project manager, or…

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