20th March 2017

Eliminating Cost Overages with UX Design

UX Design: An Introduction User Experience Design (also referred to as UX design or simply UXD), as the name implies, is the process of crafting an interaction between a human user and a product or service. In the world of digital marketing and software development, it often is focused around a simple yet fundamental goal: make sure that the interaction between human user and computer interface is pleasurable and effective. With UX design, we can figure out the best way to meet the needs of online users, and in the process, uncover what’s functional, efficient, and desirable to users. UXD…

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3rd March 2017

What Role Does Design Play in Marketing?

What role does design play in marketing? That is the question we set out to answer in this week’s episode of The Everyday Marketer. Why? Because it is a common topic of discussion amongst marketers, designers, and strategists. It is an age-old battle, in fact. Marketing vs design. Are they two sides of the same coin? Or are they separate? At EXERTUS, we believe that design plays a crucial role in branding, can complement your marketing efforts across the board, and often allows you to communicate more effectively with your target audience. In other words, design has a role to…

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What to Expect in Web Design for 2017

Looking at what to expect for 2017, it’s not so much this uncanny prediction or Magic 8 Ball foretelling (reply hazy, try again), as it is a natural progression of the design trends we have seen in the past 2-3 years.  Combine that with current technological advances and you will find what will likely inspire future web design. A prime example of our industry following technological trends is flat design. Its ability to accommodate the growing mobile responsive trend that hit us years ago has shaped current design direction. Flat design has grown and evolved and companies like Apple and…

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20th May 2015

The Magnificent 5

The Five Assessment Questions for Evaluating Branding and Website Design Let’s say you had a shop that sold gorgeous rose-gold watches that let you turn back time or fast forward through time. It sounds pretty amazing except for one thing: no one visits your shop. No one visits your shop because most people don’t even know it exists. The shop’s exterior isn’t appealing. It’s outdated and there’s no clear sign that identifies that you’re selling a time traveling device. In fact, there isn’t even a clear door to your shop, and once inside, it’s still hard to tell what the…

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