Why Do Your Marketing Efforts Fail?
It’s a question that many marketing directors, business owners, and product developers ask themselves. Why does marketing fail? After all, we’ve all experienced disappointment in our own marketing efforts. So the question naturally arises, what are some of the underlying causes that lead to such failures? Perhaps more fundamentally, are these efforts truly failures, or do you simply have unrealistic expectations? Are you confusing marketing with sales? Or perhaps your efforts are simply unfocused or intermittent? In this week’s episode of The Everyday Marketer, we discuss the subject that nobody dares broach: why does marketing fail?Continue Reading 198 VIEWS
The Everyday Marketer – Episode 1: Why Video?
What does it mean to be an everyday marketer in today’s world? Join us in our new video series as we tackle this very question and more. We’re setting out to have a conversation on the topics, ideas, and concepts that matter most to individuals just like you. Why Video? When it came down to strategizing and looking at our content marketing plan going into 2017, it just kept staring us in the face. It felt more like a why not rather than a why? Yes video yields better search engine results, higher retention rates, stronger consumer attention and higher…Continue Reading 154 VIEWS
So What Is Marketing, Really?
What is marketing? It may seem like a silly question, especially coming from a marketing agency. But it’s a question that many marketing managers and business owners alike ask themselves. We know, because many of our own clients are unsure where to start or what to do when it comes to marketing. The simple answer, as is often the case, is the cut-and-dry one. Merriam-Webster defines marketing as: That is of course how most people in business see marketing. But is that the best answer? Simple and best are not always the same thing. That’s the conceptual idea of marketing.…Continue Reading 208 VIEWS
Failed Marketing: Why Your Efforts Miss the Mark
Think back to your first experience with the gym. Whether it was a freshman weights class, prerequisite in college, or walking in with a clean towel and brand new sneakers to your first 24 Hour Fitness, we all struggled a bit. Many of us had seen some of the equipment before, maybe even tried some out, and probably had mixed emotions and levels of success. Now if we had a great coach, helpful friend, or were just a “natural” our experience was excellent and we likely continued on the fitness path. But if we had to go the solo route,…Continue Reading 442 VIEWS
Marketing is Not Sales: How My Family Vacation Illustrated the Key Difference Between the Two
As a kid I always loved amusement parks. I couldn’t wait to get in line for the new, fast, make-your-cheeks-jiggle-in-the wind G-force rides. Like most children, the obvious, clanging, sparkling rides were all I could ever see. Not so anymore. I recently took a family trip to Knott’s Berry Farm in Anaheim, California — the first time in nearly 15 years — and let me tell you… a whole new world! Yes, we hit up the roller coasters, but not before meandering through Snoopy Land (for the kiddies), watching some cowboys wrangle bad guys, experiencing a horse-drawn carriage, getting a…Continue Reading 245 VIEWS