Get AMP’d, Bro!

The AMP Project is an open-source initiative that promotes a future where content loads quickly and easily across a wide range of mobile devices. By creating mobile-optimized content, creators can have confidence that this content will load instantly everywhere and anywhere. That is the promise and goal of the Accelerated Mobile Pages (AMP) initiative. If you didn’t know about it until today, that’s okay. But you should know about it, as Google has search guidelines specifically for AMP pages. And when it comes to search engine optimization, Google knows a thing or two! Let’s learn more about AMP pages, and…

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15th March 2016

The Website Audit: Maximizing Your Website’s Performance

Congratulations! After months of creative collaboration and hard work; a not-insignificant amount of blood, sweat, and tears; and hundreds of cups of coffee, your company’s new website has launched. The production team is relieved, the stakeholders are pleased, and the bleary-eyed developers can now garner some much needed rest. All is right with the world again. For now, at least. The Competition Begins The truth is your work is not done, far from it. The minute your website launched it entered an ongoing, ever-escalating competition with all other websites designed and deployed specifically for your user demographic. The arena is…

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17th February 2016

3 Industry Secrets to Getting Your Blog Noticed

It isn’t enough to continually publish content (whether for your site, your blog, or your social media platforms). You must maintain the goal of writing quality content. That being said, let’s assume you’re writing amazing content (which I know you are!). Are you still not being seen? Are you banging your head against your computer feeling crushed and not motivated to write the next blog? If you are, you’re not alone! Even the top bloggers today will share with you their struggles at the beginning. Some of them spent years harnessing their craft to gain the visibility and traction that…

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Load Time Still Counts. Here’s How to Speed It Up.

As we’ve previously discussed, search engines tend to judge websites on a limited number of key criteria. If your website aligns with these criteria – which are more broad ideals than they are specific requirements – then you’re on the right track. Making a site that is relevant, authoritative, and popular is the best plan for long-term success. However, even established websites can struggle to move up a search engine results page (SERP). Why? Because though a site’s reputation is influenced by a limited number of key criteria, a nearly limitless number of individual factors come into play when determining…

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