13th December 2016

Happy Holidays and a Prosperous New Year!

The holidays is a time for reflection, thanks-giving, and looking forward. It is a time for taking stock of all that one has. In the spirit of the holidays, we want to take this opportunity to thank our clients and vendors from across the country and around the world for their continued support. Your trust and companionship means the world to us. Without you, what we do wouldn’t be possible; EXERTUS owes everything to people like you, and we want to thank you for it.   From everyone at EXERTUS, we wish you happy holidays and a prosperous New Year!…

Continue Reading 301 VIEWS
28th November 2016

Get the Most Out of Your Agency

At its best, a marketing agency can be a go-to resource for information, expertise, counsel, and a wide range of professional and specialized skills that your team may lack. An agency can be a partner that is always there for you, one who champions your interests and goals, and is always willing to go the extra mile to help. And in many scenarios, an agency can cost less in the long run than an in-house team of comparable or even smaller size. That is the promise and hope of a marketing agency.  Unfortunately, not all marketing agencies are created equal,…

Continue Reading 368 VIEWS
16th November 2016

The Three C’s of Copywriting

First impressions… We all know they exist. We can say, “No, I don’t judge by that,” but honestly we do. It’s human nature and despite our best efforts, it inevitably comes into play. Think about a job interview – how many times do we change our outfit (or go buy a new one), put on our best and most appropriate fragrance, and fix ourselves in the mirror until every hair is in place? Even if we know we are qualified and would be a huge benefit to the company, we still worry. We want to come across well because we…

Continue Reading 374 VIEWS
8th November 2016

User Personas: Party Planning 101

Sometimes in life there are basic principles we understand and utilize daily, but forget (or refuse) to carry into the business world. Why is this? We interact with people in our personal lives…we interact with people in our professional lives. We aim to please, achieve goals, and create unique, fulfilling interactions in both, right? Case in point: How is this like real life? And is there a real life counterpart? There is.  It’s called party planning. What You Can Learn from Party Planning Let’s say your best friend’s birthday is rolling around and you want to throw a big bash.…

Continue Reading 381 VIEWS
26th September 2016

Stay on Top: Scheduled Website Audits

What is a Website Audit? A website audit is a global health check of the integrity of your website and how it accomodates your organization’s digital marketing strategy. Harness the Power of Audits: Introduce a Schedule The Basics The Internet is in a constant state of change. Your website and overall digital strategy must evolve and keep current in order to compete. Without a regular status check, or audit, your organization’s strategy can fall victim to deprecated technologies and accumulate crippling amounts of technical debt. Why Schedule Audits? In order to maintain value from your website and digital strategy, it’s…

Continue Reading 367 VIEWS