So What Is Marketing, Really?
What is marketing? It may seem like a silly question, especially coming from a marketing agency. But it’s a question that many marketing managers and business owners alike ask themselves. We know, because many of our own clients are unsure where to start or what to do when it comes to marketing. The simple answer, as is often the case, is the cut-and-dry one. Merriam-Webster defines marketing as: That is of course how most people in business see marketing. But is that the best answer? Simple and best are not always the same thing. That’s the conceptual idea of marketing.…Continue Reading 242 VIEWS
The Importance of Building a Brand
Branding is what imbues businesses with personalities. It’s what drives loyalty, recognition, preconceptions, and at the fundamental level, business. A brand is what enables companies to express their values, interests, advantages, opportunities, and purpose in the marketplace. Consider two grocery stores, both equal distance from a hypothetical consumer – we’ll call him Bob. Why should Bob choose one grocery store over the other? The answer is simple: brand. Branding: It’s More Than a Logo It’s important to realize that your company’s brand extends far beyond its logo, typography, and color palette. Everything about your company’s business model is an extension…Continue Reading 347 VIEWS