So What Is Marketing, Really?

What is marketing? It may seem like a silly question, especially coming from a marketing agency. But it’s a question that many marketing managers and business owners alike ask themselves. We know, because many of our own clients are unsure where to start or what to do when it comes to marketing. The simple answer, as is often the case, is the cut-and-dry one. Merriam-Webster defines marketing as: That is of course how most people in business see marketing. But is that the best answer? Simple and best are not always the same thing. That’s the conceptual idea of marketing.…

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How Do I Know if Content Marketing is Effective?

Content marketing is the foundation of most, if not all, digital marketing strategies. Website content, blog content, social media content, video content, viral content, and other digital content types provide the very mechanism by which companies promote their brand and product online. So it should come as little surprise that content marketing plays such an integral role in digital marketing campaigns. But how can you quantify the effectiveness of your content marketing initiatives? Is there a way to determine the value and reach of your content? The short answer is yes – with content marketing metrics. What are Content Marketing…

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When it Comes to Digital Marketing, Content is King (With a Catch)

Far be it from me to proclaim that I’m the first person to make the assertion that “Content is King.” No, it’s a pretty tried-and-true mantra at this point. In fact, Bill Gates himself made the assertion 20 years ago. It’s all but accepted that in order for websites to have long-term success, they must continually publish content (or else face the possibility of becoming lost in the bottomless pit that is Page 5 or Page 20 of search engine results). The statement that “content is king” still holds true today, just as it did when Bill Gates made his…

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