11th January 2017

Failed Marketing: Why Your Efforts Miss the Mark

Think back to your first experience with the gym. Whether it was a freshman weights class, prerequisite in college, or walking in with a clean towel and brand new sneakers to your first 24 Hour Fitness, we all struggled a bit. Many of us had seen some of the equipment before, maybe even tried some out, and probably had mixed emotions and levels of success. Now if we had a great coach, helpful friend, or were just a “natural” our experience was excellent and we likely continued on the fitness path. But if we had to go the solo route,…

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