Load Time Still Counts. Here’s How to Speed It Up.

As we’ve previously discussed, search engines tend to judge websites on a limited number of key criteria. If your website aligns with these criteria – which are more broad ideals than they are specific requirements – then you’re on the right track. Making a site that is relevant, authoritative, and popular is the best plan for long-term success. However, even established websites can struggle to move up a search engine results page (SERP). Why? Because though a site’s reputation is influenced by a limited number of key criteria, a nearly limitless number of individual factors come into play when determining…

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Code That Cuts Corners Doesn’t Cut It

When it comes to search engine optimization, there’s a popular and fairly well-worn saying that gets thrown around – content is king. And though this is generally true, it’s important to realize that the technical foundation of your website should not be ignored. Though a legacy domain with 20 years of history might be able to get away with some errors and mistakes, companies that are starting from scratch in today’s digital landscape need to ensure that they dot every “i” and cross every “t.” And to do this, the technical foundation must come first – content can be added…

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The Three Factors Determining Your Search Engine Rankings

Many businesses hoping to boost their search engine rankings will succumb to trends or try ill-advised shortcuts. It’s easy to understand why. Increasingly, businesses are operating and marketing in the digital realm, and being found online can be the difference between being highly profitable and failing to make it past the six-month mark. Unfortunately, companies that rely on these shortcuts for search engine position often find that either: They fail to achieve the results they’re hoping for because their motivations are misguided; or They experience temporary gains only to have their rankings plummet when Google updates its search algorithm (which…

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Is Your Website Mobile-friendly? It Should Be.

If anything should convince you that the era of the desktop website has long since passed, let it be Google’s new mobile-focused search algorithm. This new set of search rules, criteria, and metrics will reward sites that are mobile-friendly, and penalize those that aren’t. Of course, Google would never use the word “penalize” itself, but trust us: if your site isn’t mobile-friendly, it will be penalized. Perhaps significantly. Don’t let that happen! What You Can Expect This new search algorithm, in effect as of April 21, 2015, will have as much of an impact (if not more) as Google Panda,…

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