Your Guide to Inbound Marketing Success

Why Inbound Marketing Is Your Friend What is inbound marketing exactly? Well, it’s best understood when compared to outbound marketing (which is what most people think of when they think of advertising). In plain terms, outbound marketing is going to your customers. Inbound marketing, by comparison, is intended to help your customers come to you. Inbound marketing is the practice of creating content and undertaking initiatives to draw potential leads in. Often the goal is to accomplish this organically (i.e., at no cost to your business), but that doesn’t have to be the case. With digital channels now the norm,…

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