Marketing Plans, Campaigns & Initiatives, Oh My!

When it comes to marketing, there are many different ways that you can look at it. You can take the 30,000 ft. view or the ground level approach. Just as a general’s perspective of war will differ from a soldier’s, a CEO or even CMO will have a much different take on marketing than a manager or graphic designer – one is looking at the big picture while the other is in the trenches. Of course, this may seem self-evident for those who have been in the industry for ages. But what about new business owners? Or perhaps recent college…

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