So What Is Marketing, Really?

What is marketing? It may seem like a silly question, especially coming from a marketing agency. But it’s a question that many marketing managers and business owners alike ask themselves. We know, because many of our own clients are unsure where to start or what to do when it comes to marketing. The simple answer, as is often the case, is the cut-and-dry one. Merriam-Webster defines marketing as: That is of course how most people in business see marketing. But is that the best answer? Simple and best are not always the same thing. That’s the conceptual idea of marketing.…

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The Three Factors Determining Your Search Engine Rankings

Many businesses hoping to boost their search engine rankings will succumb to trends or try ill-advised shortcuts. It’s easy to understand why. Increasingly, businesses are operating and marketing in the digital realm, and being found online can be the difference between being highly profitable and failing to make it past the six-month mark. Unfortunately, companies that rely on these shortcuts for search engine position often find that either: They fail to achieve the results they’re hoping for because their motivations are misguided; or They experience temporary gains only to have their rankings plummet when Google updates its search algorithm (which…

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