23rd August 2016

The Dos and Don’ts of Search Engine Optimization

There seems to be no shortage of rules and regulations when it comes to search engine optimization. Not surprisingly, this is one of the reasons that so many companies outsource their SEO services. However, as we’ve discussed before, search engine optimization is based upon just three underlying factors: authority, relevancy, and popularity. Speaking broadly, if you create a website that is topical and authoritative, and which is built in accordance with widely accepted best practices, you can be confident that your website will find an audience – if not today, then at least down the road. But that’s the 30,000ft…

Continue Reading 257 VIEWS

When it Comes to Digital Marketing, Content is King (With a Catch)

Far be it from me to proclaim that I’m the first person to make the assertion that “Content is King.” No, it’s a pretty tried-and-true mantra at this point. In fact, Bill Gates himself made the assertion 20 years ago. It’s all but accepted that in order for websites to have long-term success, they must continually publish content (or else face the possibility of becoming lost in the bottomless pit that is Page 5 or Page 20 of search engine results). The statement that “content is king” still holds true today, just as it did when Bill Gates made his…

Continue Reading 218 VIEWS

Code That Cuts Corners Doesn’t Cut It

When it comes to search engine optimization, there’s a popular and fairly well-worn saying that gets thrown around – content is king. And though this is generally true, it’s important to realize that the technical foundation of your website should not be ignored. Though a legacy domain with 20 years of history might be able to get away with some errors and mistakes, companies that are starting from scratch in today’s digital landscape need to ensure that they dot every “i” and cross every “t.” And to do this, the technical foundation must come first – content can be added…

Continue Reading 289 VIEWS

The Three Factors Determining Your Search Engine Rankings

Many businesses hoping to boost their search engine rankings will succumb to trends or try ill-advised shortcuts. It’s easy to understand why. Increasingly, businesses are operating and marketing in the digital realm, and being found online can be the difference between being highly profitable and failing to make it past the six-month mark. Unfortunately, companies that rely on these shortcuts for search engine position often find that either: They fail to achieve the results they’re hoping for because their motivations are misguided; or They experience temporary gains only to have their rankings plummet when Google updates its search algorithm (which…

Continue Reading 302 VIEWS