The Everyday Marketer – Episode 1: Why Video?

What does it mean to be an everyday marketer in today’s world? Join us in our new video series as we tackle this very question and more. We’re setting out to have a conversation on the topics, ideas, and concepts that matter most to individuals just like you. Why Video? When it came down to strategizing and looking at our content marketing plan going into 2017, it just kept staring us in the face. It felt more like a why not rather than a why? Yes video yields better search engine results, higher retention rates, stronger consumer attention and higher…

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Video Marketing Doesn’t Have to Be Out of Reach

Websites like YouTube and Vimeo make hosting videos online easier than ever. Businesses wishing to get into video marketing no longer have to burden themselves with proprietary players. There was a time when simply getting a video online seemed like an impossible task. That is no longer the case. No, the problem isn’t hosting videos online, the problem is making videos. Yes, iPhones and GoPros make recording video a breeze, but for businesses seeking to present a professional image, this avenue simply isn’t an option. The difference between a smartphone video and a professionally produced commercial is night and day.…

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