Load Time Still Counts. Here’s How to Speed It Up.

As we’ve previously discussed, search engines tend to judge websites on a limited number of key criteria. If your website aligns with these criteria – which are more broad ideals than they are specific requirements – then you’re on the right track. Making a site that is relevant, authoritative, and popular is the best plan for long-term success. However, even established websites can struggle to move up a search engine results page (SERP). Why? Because though a site’s reputation is influenced by a limited number of key criteria, a nearly limitless number of individual factors come into play when determining…

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