There seems to be no shortage of rules and regulations when it comes to search engine optimization. Not surprisingly, this is one of the reasons that so many companies outsource their SEO services. However, as we’ve discussed before, search engine optimization is based upon just three underlying factors: authority, relevancy, and popularity.

Speaking broadly, if you create a website that is topical and authoritative, and which is built in accordance with widely accepted best practices, you can be confident that your website will find an audience – if not today, then at least down the road. But that’s the 30,000ft view of search engine optimization. What about a ground-level view? That is where our eBook comes in. It provides sound tips and concrete advice on things you can do (and things you absolutely should not do) to improve your site’s reputation in the eyes of search engines.

The Do's and Don'ts of Search Engine Optimization


Of course, we always recommend that you first pinpoint your existing gaps and weaknesses with an SEO audit before embarking on an SEO strategy. That being said, if you’ve already had an audit conducted or simply must get started today, the list of Dos and Don’ts above will help. We definitely encourage you to dive in.

No, our guide doesn’t contain every single Do and Don’t that we could think of, as such a book would run into the hundreds of pages. But it does cover some pretty sound fundamentals, and should give you all of the insight and knowledge you need to get started. Follow the principles outlined within, and you will be heading in the right direction.

To learn more about the SEO services offered by EXERTUS, reach out today. We’re here to answer your questions and provide guidance where it’s needed.