What role does design play in marketing? That is the question we set out to answer in this week’s episode of The Everyday Marketer. Why? Because it is a common topic of discussion amongst marketers, designers, and strategists. It is an age-old battle, in fact. Marketing vs design. Are they two sides of the same coin? Or are they separate?

At EXERTUS, we believe that design plays a crucial role in branding, can complement your marketing efforts across the board, and often allows you to communicate more effectively with your target audience. In other words, design has a role to play in nearly all aspects of your business. But design doesn’t have to play a role in all of your marketing efforts. If you focus too much on design, you may miss the forest for the trees. Watch our video to learn more about our thoughts and approaches to design and marketing.