It’s a question that many marketing directors, business owners, and product developers ask themselves. Why does marketing fail? After all, we’ve all experienced disappointment in our own marketing efforts. So the question naturally arises, what are some of the underlying causes that lead to such failures? Perhaps more fundamentally, are these efforts truly failures, or do you simply have unrealistic expectations? Are you confusing marketing with sales? Or perhaps your efforts are simply unfocused or intermittent? In this week’s episode of The Everyday Marketer, we discuss the subject that nobody dares broach: why does marketing fail?