Digital Psychology 101 is the course they didn’t teach you in college. We look at the four major psychological influences on marketing and take a foundational approach to thinking critically about your audience and their needs. These influences should mold and shape your own approach to your organization’s overall marketing objectives.

As consumers, our behavior can be quite predictable. We make decisions based on a large number of factors and, although it is impossible to influence them all, successful marketers have turned to psychology in an effort to attract and engage consumers. Digital Psychology 101: Your Strategy Guide to the Digital Frontier is an in-depth, DIY resource that looks at the four major psychological influences and each of the foundational principles and studies, and gives you the tools you need to reach your consumers.