SaaS Marketing 101 provides software companies with the fundamentals, so that they can get to work implementing a marketing plan based around their unique industry needs.

Introduction

How can your company find an audience, capture their interest, engage them in a participatory way, and ultimately, convert them into happy customers?
The SaaS industry is highly competitive and standing out from the crowd can be difficult. With so many competing online software solutions, for every conceivable niche and need, how can your company find an audience, capture their interest, engage them in a participatory way, and ultimately, convert them into happy customers? The short answer is through marketing initiatives. The long answer is of course a bit more complex. With that being said, this guide will provide you with the knowledge foundation you need to set off on your marketing journey.

Inside This Issue

This resource is intended to get SaaS companies in on the ground floor so that they can build marketing campaigns from the ground up — using a proper foundation. Gain insight on the key steps crucial to marketing in the digital domain, and discover effective outlets for reaching and engaging with your primary target audience.

Topics Covered

  1. Costumer Mapping & Strategy
  2. Buyer’s Journey
  3. Inbound Marketing Vs Outbound Marketing
  4. Marketing In Four Steps
    • Attract
    • Convert
    • Close
    • Success

Sneak Peek

Customer Mapping Strategy



Inbound Marketing Vs. Outbound Marketing

Marketing in Four Steps