Embarking on an SEO campaign can be overwhelming if you don't know where to start. An SEO assessment can help your company establish a baseline from which to work off of. This guide will help you understand just what that entails.

Search engine optimization is the practice of optimizing your website for applicable search queries. A wide range of factors contribute to a site’s search engine rankings; to ensure the best possible change of ranking highly for relevant terms, all of these factors must be optimized. Learn what these elements are, what the best practices are, and how to improve your site with this free guide.